Video marketing has become a huge part of the modern day brand and if you don’t have a solid video strategy, then you are at risk of being left behind by your competitors. With that being said, not all videos are created equal. BTS photos and video are a great way to tell your company’s unique story, allowing customers to feel like they are included in the journey.
BTS content is a great way to show your audience that you care about your product or service. The authenticity that comes with it can build trust and a strong connection with your target audience. It can also help to establish a sense of community. By giving your audience a sneak peek into the production process, they can get a better idea of how much thought and care goes into your product or service.
Behind-the-scenes (BTS) content, also known as the making-of, is a documentary film that shows the creation of a movie or TV show. BTS can be informative, educating viewers about the craft of filmmaking, or it can simply be entertaining, offering up humorous moments such as a flubbed line or a wobbly knee. BTS is a wonderful tool to use when creating a content strategy, as it can add value for your customers, while also helping you generate buzz around your upcoming project or product launch. For example, movie trailers often feature snippets of BTS footage in order to pique the audience’s curiosity.