A well-written opinion piece (also known as a column, op-ed, or guest essay) is a powerful tool for advocacy and disseminating research to a general audience. From editorials that represent a publication’s stance to columns that showcase individual perspectives, opinion pieces shape the public discourse.
Start with a compelling headline and a strong opening paragraph. This will set the stage for your argument and encourage readers to finish reading.
Avoid jargon and stick to plain language. Use simple declarative sentences and cut long paragraphs into two or more shorter paragraphs.
Make sure your final paragraph summarizes your argument. Many casual readers scan the headline and opening, then skim the final paragraph and byline to determine whether they want to read your entire piece.
Practice explaining your article to someone unfamiliar with the subject area. This will help you order your thoughts and highlight terms or concepts that need further explanation.
Be timely. Writers and editors are more likely to publish op-eds that connect to the day’s news and events. For example, if you’re writing about government waste, consider linking your issue to a recent controversy in the news or upcoming holiday.
When it comes to op-eds, showing is better than telling. Humans remember colorful details better than dry facts, so be sure to include a few great examples in your article. For example, you might describe the overpriced toilet seat that became a symbol for profligate Pentagon spending, or tell a personal story of how you’ve seen poverty firsthand as an advocate for your cause.