Local elections may be held less frequently and receive far less media attention than national races, but they have a profound impact on everyday life. The decisions made by city councillors and other local officials determine everything from housing and schools to water infrastructure and emergency planning. Yet they often attract only half of the voter participation of presidential contests. The resulting power imbalance can lead to stagnation and disengagement, especially in communities where historically marginalized groups have limited access to political opportunity.
One of the main reasons for low participation is a lack of awareness about candidates and issues. Lauren suggests introducing citizens to their local elected officials and highlighting community accomplishments through local media channels to help them understand the role they play in the governance of their cities. She also emphasizes the need for committed local officials who prioritize genuine community service rather than viewing their roles as stepping stones to higher office.
Additionally, civic education should extend beyond election day itself. Establishing mechanisms for collecting citizen feedback about their experiences in registration and voting can be a powerful tool to improve engagement throughout the year. This includes ensuring the accessibility of polling stations and communicating with voters through email notifications, social media, cable channels, local news outlets, and public events like recreation programs and government meetings. Offering early voting, in-person and by mail, can alleviate concerns about long lines on election day and reduce barriers to voting.