A local legend is a story that captures the heart of a community. It’s the kind of folk narrative that’s cherished and honoured in towns and villages across Britain and beyond, but which is rarely studied or analysed by scholars. It’s the kind of tale that enchants us when we hear it, and that lingers in our minds long after we leave.
Local legends are born out of authentic community storytelling, and they build the foundations for strong relationships that transcend businesses and contribute to regional identities. But achieving local legend status isn’t a destination; it requires a sustained commitment to authentic relationship-building and consistent value delivery that continues throughout an organisation’s lifecycle.
Becoming a Local Legend requires a deeper understanding of the needs of your community than traditional competitive analysis can provide. Look beyond your direct competitors to understand how they meet the same community needs in different ways, and think about seasonal and temporal changes in those needs. For example, a coffee shop may find their customers need a quiet workspace during the week, but also need a social hub on weekends.
Local Legends are earned by tracking activities on segments that are visible to “Everyone”. To view your achievements, open the You tab on the mobile app and select Segments > Local Legends on the next page. Learn more about how to adjust activity privacy controls here.