Many people are transforming the lives of others without receiving recognition for their hard work. They are able to do this because they are focused on the outcome and not the recognition. This is a great lesson that brands can take to heart when creating behind the scenes content.
The best way to humanize your brand is to share a glimpse of the real-life processes and people that make it all happen. From photos of brainstorming sessions to video reels of your team in action, behind the scenes (BTS) content provides an intimate look at the inner workings of your company and the personalities that drive it.
Today’s consumers are more discerning than ever, and they demand to interact with brands that align with their own values. According to a study by Stackla, 86% of consumers state that authenticity is an important factor when deciding which businesses they choose to support. BTS content shows your audience that you are not afraid to be open about your operations, and this builds trust with your potential customers.
While professional video production requires a substantial investment in equipment and film crew, BTS content can be created with a mobile device and basic video editing software. This allows you to capture a wide range of content at a fraction of the cost of traditional marketing videos, and it gives your audiences an insider’s perspective on all aspects of your business. This type of content is often shared more frequently on social media, which can help you reach a wider audience and increase your brand’s organic reach.