An editorial column is an opinion piece that asserts views on a subject using journalistic principles. It is usually published on a regular basis in publications like newspapers, magazines and blogs. It can be written by the publication’s in-house journalists or experts from outside the organization. It often has a distinct tone and is typically backed by research and evidence. It can also feature a controversial viewpoint on the subject of discussion. It may also contain a call to action or suggestion to the reader.
Editorial content is a powerful way for businesses to connect with their target audiences. It is distinct from commercial or advertorial content that aims to promote products and services. It is important to note that the purpose of an editorial should be to educate and entertain, not to sell.
To create a compelling editorial, start by thinking about what is relevant to your audience. Choose a topic that has popular appeal or is highly debated. For example, balancing LGBT rights and religious freedom or the clash between mandatory vaccination and personal autonomy would make compelling editorial topics.
It is also essential to think about the tone of your column. Decide whether you want it to be critical, humorous or breezy. Finally, it is crucial to know your audience and the publication you are writing for. If you are writing for a magazine, it is important to understand the style of its writers and the type of readers they serve.