A featured story (also known as a feature article or simply a “feature”) is a journalistic piece that goes in-depth on a selected subject. It often takes longer than a hard news report and may present an opinionated view. It can be seen in newspaper supplements and magazines.
A great feature tells a story with a strong narrative and engaging characters, but it can also be told with a more objective view and rely on extensive research and background information. It’s a type of journalism that is aimed at inspiring readers and exploring the world around us. It takes advantage of facets of writing not normally found in hard news stories, including more narrative language and descriptions, quotes, and anecdotes.
As a result, it’s important for the writer to make sure that their story stands out and grabs attention. An eye-catching headline that sparks curiosity or emotion is a must, and the opening paragraph, or lead, should be compelling as well.
According to Poynter, a good feature article will have an intriguing, captivating opening. It will then set the tone for the rest of the story, drawing readers in with a vivid description or an interesting anecdote. Often, it will include quotes from people who are involved in the story to add authenticity and provide insights.
In addition to a compelling narrative, a great feature will include a solid ending. It will usually tie everything together and leave readers with a memorable quote, thought, or call to action.